Maria Popova is an Agora-trained copywriter turned brand equity builder. Seasoned in digital marketing and entrepreneurship, Maria is currently the Head Of Growth at WLG Agency, a global digital advertising agency. Maria and her team help overachievers create generational wealth with profitable branding strategies.

Maria is also the founder of Influencer Factory, a personal branding company that turns executives, professionals, and entrepreneurs into thought leaders. She currently resides in Rotterdam (the Netherlands) with her partner.


Prior to co-founding WLG and Influencer Factory, Maria helped FinTech startups scale with PR. Maria featured hundreds of clients in international publications such as EconoTimes, Financial IT, CryptoCoinNews, Irish Tech News, and more. She is mentored by the Top 100 White House Entrepreneur and trained by Agora's Chief of Copy.

Maria began her entrepreneurial career at the age of 19 with freelance copywriting for FinTech startups. Thanks to an early adoption into Bitcoin and crypto, Maria seized the opportunity to travel and visited 30+ countries, which broadened her mental and multicultural outlook.


After graduating from Google Squared Online's digital marketing program in 2018, Maria founded a media agency. Hitherto WLG Agency helps hundreds of clients from startups to Fortune 500 in dozens of niches scale with profitable branding campaigns.

WLG collaborates with large brands in the food industry, the film industry, apparel & beyond. Maria and her team are on a mission to alleviate poverty by making business and finance education accessible for young entrepreneurial talent.

Above that, the agency helps entrepreneurs advance real estate, automotive, health, e-commerce, finance, tech, and other industries by increasing their brand equity.


© 2022 Maria Popova. All rights reserved.