maria popova brand equity developer logo



Maria Popova is a seasoned content writer who has transformed into a brand equity developer. With a remarkable track record of co-founding and fostering the growth of numerous successful ventures, she has provided mentorship to a multitude of entrepreneurs, startups, and top-level executives.

Recognized for her exceptional storytelling skills, Maria is a sought-after guest speaker at events and podcasts dedicated to a wide spectrum of topics, including business, marketing, branding, and media.

Maria proudly serves as a Co-Founding Partner at Equity Media, a forward-thinking media company specializing in the cultivation of brand equity through strategic media initiatives. Additionally, she is the visionary behind Influencer Factory, a personal branding agency that empowers executives, professionals, and entrepreneurs to become influential thought leaders in their respective domains.


Before the inception of Equity Media and Influencer Factory, Maria played a pivotal role in facilitating the expansion of FinTech startups through her expertise in PR. Her efforts resulted in the extensive coverage of numerous clients in esteemed international publications such as Bloomberg, Business Insider, Yahoo News, EconoTimes, and more. Notably, Maria was mentored by a Top 100 White House Entrepreneur and received training from Agora’s Chief of Copy.

Maria embarked on her entrepreneurial journey at the young age of 19, initially engaging in content writing for FinTech startups. Her early involvement in Bitcoin and cryptocurrency enabled her to embark on a globetrotting adventure, visiting over 30 countries, thereby enriching her perspectives with a global and multicultural outlook.


Equity Media specializes in the art of monetizing brands through the influential force of media. Employing a meticulous and comprehensive approach, the company is uniquely positioned to guide entrepreneurs and executives through the intricate landscape of brand development, ensuring profitability.

In collaboration with founders, Equity Media takes on the challenge of both short- and long-term brand performance goals. Since 2014, Equity Media has successfully empowered hundreds of brands to amplify their value across all media platforms.


Ready to monetize your brand? Let's connect!